About Me

Why Organizations Choose Me

I'm Joris Evers, and I solve the communications challenges that keep executives awake at night.

Over two decades, I've transformed how global brands tell their stories and navigate crises. At Netflix, I helped scale the company from 21.5 million U.S. subscribers to 89 million worldwide subscribers and $3 billion quarterly revenue during their international expansion. At LaLiga, I took Spain's football league from reactive Spain-only communications to becoming the world's most followed league on social media, helping secure groundbreaking partnerships like EA Sports as their first international title sponsor.

What I Do Differently

I don't just manage communications—I build strategic narratives that drive business results. When Netflix faced the Qwikster crisis, I was key to the brand recovery that restored investor and consumer confidence. During the European Super League controversy, I led complex stakeholder communications across multiple markets and languages to defend the traditions and meritocracy of European football. At McAfee, I helped rebuild the company's reputation after major financial scandals, earning a Silver Anvil Award from the Public Relations Society of America (PRSA).

Why My Approach Works

My journalism background gives me an insider's perspective on how media operates. I know what stories journalists want and how to craft narratives that cut through noise. Speaking English, Dutch, Spanish as well as some German and French, with experience across the globe having been based in Silicon Valley and Europe, I understand how messages translate across cultures and markets.

I've built and led communications teams from 4 to over 30 professionals at companies like Heineken, where I recently restructured the global communications team and strategy. My leadership philosophy emphasizes results over process, empowering teams to move fast when opportunities or crises emerge.

What You Get

When you work with me, you access relationships built over decades with top-tier outlets. You get someone who's managed communications for multibillion dollar acquisitions, navigated activist investor challenges, and positioned executives as industry thought leaders globally and in diverse industries. 

Most importantly, you get strategic thinking that connects communications to business outcomes. Whether you're launching in new markets, managing a crisis, or repositioning your brand, I focus on what moves the needle for your business.

Ready to Transform Your Communications?

If you're facing a challenge that requires both strategic thinking and flawless execution, let's talk. I bring the experience, relationships, and results-driven approach that turns communications from a cost center into a competitive advantage.